37signals, a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Currently over one million people and businesses use their productivity applications. They also are responsible for creating and then open sourcing the popular web developer language Ruby on Rails. Popular applications like Twitter and Yellow Pages run on Rails. The 4 products that make 37signals a standout are Basecamp, Highrise, Backpack and Campfire.

We believe most software is too complex. Too many features, too many buttons, too much confusion. We build easy to use web-based products with elegant interfaces and thoughtful features. We’re focused on executing on the basics beautifully notes founder, Jason Fried.

The Brilliance just recently unloaded one of their classic interviews on Jason. Everything included from the morning meal to the daily role in 37signals.